About Us

Exemplar Research Group is a joint venture between a team of Industrial and Organizational Psychologists, the insurance industry and risk managers. Exemplar offers predictive behavior modeling and assessment testing to help predict safety, job performance, driving behavior and other work-related outcomes of potential employees. The test identifies many of the key personality traits common to high-risk applicants, helping you avoid a bad hire and reducing the severity and frequency of workers compensation and automobile claims.
Insurance Risk Managers – Exemplar Research Group’s insurance experts bring over 60 years and thousands of client’s worth of insurance experience. The Predictive Behavior Profile™ assessment test includes the core dimensions and questions derived through the personal experience of Exemplar’s risk managers and their client’s performance evaluations.
Industrial/Organizational Psychologists – Read through the biographical sketches of our partners, and you will see that Exemplar Research Group’s Predictive Behavior Profile™ is supported with nearly 20 years of research and experience, along with most of its core dimensions have been used over 1.25 million times. Read more here.
THE PEOPLE BEHIND EXEMPLAR

Matthew Yee
CIC, CWCA, CRM
Matthew Yee is President of Exemplar Research Group, LLC and co-developer of the Predictive Behavior Profile test. Matthew has over 23 years experience as a commercial insurance risk manager and is co-owner of Capital Insurance Group, an insurance agency headquartered in Harper Woods, Michigan. Matthew’s intuition and vision of what drives automobile and workers compensation claims was the genesis behind Exemplar Research Group, LLC. The result is the Predictive Behavior Profile, a test designed specifically for the insurance industry that uses proven psychological dimensions, scoring and algorithms to help predict losses due to employee behavior and performance.

Lucy W. Gibson
Ph.D
Dr. Gibson is a Licensed Industrial/Organizational Psychologist who has many years of experience in the areas of test development, test validation, and implementation of selection testing programs. In addition to helping publish many scholarly research articles, she has taught research methods, statistics, program evaluation and human resource management at both the University of Tennessee and Tusculum College. Dr. Gibson’s work is focused on selection test development, validation of selection testing programs, and working with client companies to tailor employee selection testing to their needs. Some of her clients include AK Steel, Brad Worthley International, City of Knoxville, Culpepper and Associates Security Services, Exemplar, Denso-TN, Exedy America, Gerdau Ameristeel, Harbor Retirement Associates, Monster.com, Sumitomo Electric Wiring Systems, among others.

John Lounsbury
Ph.D
Full Professor in the Department of Psychology at the University of Tennessee, Dr. Lounsbury is a Fellow of the American Psychological Association and a licensed Industrial/Organizational Psychologist. Dr. Lounsbury teaches a number of courses on testing, research methods, psychometrics, and human resources management. He has chaired over 100 doctoral dissertations and authored over 100 scholarly articles in peer-reviewed journals; plus, he has consulted on a wide variety of topics and issues with companies, including Time-Warner, Levi Strauss, U.S. Department of Energy, Monster.com, Arvin North American, Pilot Corporation, eCareerFit, Daikin Drivetrain, Arvin North American Automotive, and 7-Eleven Corporation. His consulting activities revolve primarily around test development and personality predictors in the workplace.
25 YEARS
of validated research
20 MINUTES
to complete the personality survey
30 SECONDS
to see the test results
Lower Insurance Premiums
with Real, Measurable Results
71% REDUCTION
in workers comp claim severity
17% REDUCTION
in auto accident claims
62% REDUCTION
in unexcused absences
83% LOWER
employee turnover